How FlyerHawk Scores Deals
Real grocery deals, scored by data, not by whatever the flyer happens to call a "sale".
The problem with flyer "sales"
A flyer can put "SALE" on a price that is no lower than usual. Without the price history, you can't tell a real deal from a label. FlyerHawk remembers what every product actually costs over time, so it can tell the difference.
- The flyer says
- SALE $5.99
- The usual price this year
- $5.99
- FlyerHawk says
- Not a deal
How a price is scored
-
Step 1
We read the flyers
Every week we collect the flyer prices of major Canadian grocery stores, region by region.
-
Step 2
We compare with the past year
Each price is checked against up to 12 months of prices for the same product at the same store, or at other stores when that store has too little history.
-
Step 3
We tell you when it is really cheap
Only prices that beat the usual price get a rating, and the best ones reach your inbox.
How we rate a deal
Each rating compares the price with that product's prices over the past year, at the same store when it has enough history and at other stores when it does not.
About the cheapest 10% of the past year.
A true stock-up price.
About the cheapest 25% of the past year.
Worth a trip.
Cheaper than usual, but not a record low.
Grab it if you are already shopping.
What you get
Every account starts with a 14-day free trial, no credit card. After that, Pro is CA$6.99 a month.
A deal email
Once a week on Monday morning, or every morning with only the new deals. You choose.
My items
Tell us what you buy, like milk or coffee. We watch those items and tell you when one is on sale near you.
Your stores
Pick the stores you shop at. Their deals show first, or you can ask for those stores only.
Frequently asked questions
How does FlyerHawk decide if a price is a good deal?
We compare each flyer price against up to 12 months of historical prices for the same product at the same store. When that store has fewer than three earlier weeks of prices for it, we compare with the same product at other stores, or with similar items of the same size, and the deal says so. A price is only flagged as a deal when it is meaningfully below what that product normally costs, not just because the flyer calls it a sale.
What do Best price of the year, Great price, and Good price mean?
Best price of the year means the price is in roughly the cheapest 10% of prices we have seen over the past year: a genuine stock-up price. Great price is about the cheapest 25%. Good price is cheaper than usual but not a record low.
How often is the data updated?
FlyerHawk refreshes deals weekly as new Canadian grocery flyers are published, and recalculates the historical benchmarks each cycle.
Where does the price data come from?
We collect weekly flyer prices from major Canadian grocery retailers across multiple regions, normalize them, and store the full history so every deal can be scored against what is normal.
Do you factor in loyalty points like PC Optimum?
When a flyer offer includes a fixed points bonus, we show the effective price after points (valued at 1,000 points = $1) so you can compare offers fairly.
Get deals like these in your inbox
Tell us where you shop and we'll flag genuinely low prices near you every week. 14 days free, no credit card.